Coast is the Australian pioneer of economic, fashion forward eyewear. The range draws inspiration from classic, simplistic designs with modern concepts through colour variety, textures and compositions, resulting in an effortless, contemporary range. The development of such youthful elements has established a range that is on trend, yet ageless. It has been produced with consideration to consumer needs while exceeding aesthetic expectations. Through the use of metals and acetates, Coast ensures longevity of use and an unbeatable quality. Suited to the conscious man and woman who doesn’t stand for sacrificing great design for value, the calibre of Coast has made a mark in the industry.
Coast eyewear is a fresh start up offering from global eyewear giant marchon. Super stoked was asked to jump onboard and create the coast brand identity, style guide and first marketing campaign. This included creating an icon and wordmark logo, slogan, colour palette and website design.
